“Shark Tank” visits JMC in search of Boulder entrepreneurs
On May 29, hit ABC reality show “Shark Tank” offered CU students, faculty, staff and alumni an exclusive chance to pitch to members of the casting team ahead of the larger open call in Denver.
“While we are starting to look more to university campuses across the country, we were particularly excited to target the Boulder/Denver area because it is really emerging as the next Silicon Valley,” said casting manager Mindy Zemrak. “We are also excited about the strong entrepreneurship programs here at CU-Boulder.”
For four hours, the casting team heard a broad range of ideas, including plans to optimize RTD, all-natural, edible toothbrushes and sunscreen, an easier way to bake delicious gluten-free treats, practical ways to embed smartphone technology into clothing and an adult-size tricycle.
“In typical casting calls, people get exactly one minute to present their ideas and we do not have time to ask them questions because we have to see everyone,” said Zemrak. “I really like this setting because it gives us 10 to 15 minutes with each person, so we can really get a better sense of what their idea is.”
The casting team will bring all Colorado ideas back with them to Los Angeles for further discussion. Members of the CU community chosen to move forward in the process will be notified in about a week. If selected, contestants for the next season will film at Sony Pictures Studios in Culver City, Calif. and will be aired on Friday evenings next September.
“Shark Tank” is a critically acclaimed, business-themed reality show on the ABC television network searching for the best undiscovered businesses and products America has to offer. The Emmy-nominated show features ‘the Sharks’ – tough, self-made, millionaire/billionaires who invest their own money into budding entrepreneurs. The casting team visited JMC after a recommendation from one of their producers, a CU-Boulder alum.